登录 | 注册 | 退出 | 公司首页 | 繁体中文 | 满意度调查
综合馆
社会网络与创新扩散的共生演化
  • 摘要

    在基于协调博弈和动态网络的基础上,构建了一个社会网络与创新扩散的共生演化模型,采用仿真与计量相结合的方法,分析了创新扩散、网络整体收益和社会网络之间的相互影响.研究表明,个体行为与社会网络结构对创新扩散的影响,取决于创新自身相对优势的大小,具有相对优势的创新在密集的网络中和规则连接方式下更容易扩散.网络整体收益不仅与创新自身以及采用个体的自身特征有关,也与局部网络效应强弱和个体之间建立联系的成本相关.创新扩散微观层面中个体策略选择行为特征会导致社会网络结构特征(如网络异质性、小世界效应,度相关性)的变化.

  • 作者

    赵良杰  赵正龙  陈忠  ZHAO Liang-jie  ZHAO Zheng-long  CHEN Zhong 

  • 作者单位

    西南民族大学管理学院,成都,610041/交通银行总行授信管理部,上海,200120/上海交通大学安泰经济与管理学院,上海,200052

  • 刊期

    2012年1期 ISTIC PKU CSSCI

  • 关键词

    创新扩散  社会网络  共生演化  协调博弈  网络结构 

参考文献
  • [1] Rogers E. Diffusion of Innovations(4th Edition). New York:free Press, 1995
  • [2] Biely C;Dragosits K. Thurner S.Prisoner's dilemma on co-evolving networks under perfect rationality. Physical Review D, 2006,01
  • [3] Hanaki N;Peterhansl A;Dodds P S. Cooperation in evolving social networks. Management Science, 2007,07
  • [4] Cowan R;Jonard N;Zimmermann J B. Bilateral collaboration and the emergence of innovation networks. Management Science, 2007,07
  • [5] Newman M E J. The structure and function of complex networks. SIAM Review, 2003,02
  • [6] Rapoport A. Mathematical models of social interaction. New York:wiley, 1963
  • [7] Boccalettia. Complex networks:Structure and dynamics. Physics Reports, 2006
  • [8] Watts D J;Strogatz S H. Collective dynamics of 'small-world' networks. Nature, 1998
  • [9] Newman M E J. Assortative mixing in networks. Physical Review Letters, 2002,20
  • [10] Delre S A. The effects of social networks on innovation diffusion and market dynamics. 2007
  • [11] Sebastiano A D;Jager W;Janssen M A. Diffusion dynamics in small-world networks with heterogeneous consumers. Computational & Mathematical Organization Theory, 2007,02
  • [12] Kossinets G;Watts D J. Origins of homophily in an evolving social network. American Journal of Sociology, 2009,02
  • [13] Valente T W. Social network thresholds in the diffusion of innovations. Social Networks, 1996,21
  • [14] Alkemade F;Castaldi C. Strategies for the diffusion of innovations on social networks. Computational Economics, 2005
  • [15] Jackson M O;Watts A. The evolution of social and economic networks. Journal of Economic Theory, 2002
  • [16] Goyal S;Vega-Redondo F. Network formation and social coordination. Games and Economic Behavior, 2005
  • [17] Zimmermann M G;Eguiluz V M;Miguel M S. Coevolution of dynamical states and interactions in dynamic networks. Physical Review E, 2004
查看更多︾
相似文献 查看更多>>
3.233.215.231