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综合馆
顾客参与、战略柔性与产品创新关系研究
  • 摘要

    认识顾客参与对不同类型产品创新(开发型和探索型创新)的影响,对企业实践具有积极的指导作用。依据组织学习理论和组织惰性理论的观点,顾客参与对开发创新和探索创新可能存在不同的影响。以高科技行业为背景,通过问卷调查进行实证研究发现:①顾客参与正向促进开发创新;②顾客参与和探索创新呈“U”型关系,表明当顾客参与程度较低时,对探索创新没有影响甚至有负向影响,当顾客参与达到一定临界度后,对探索创新的影响才会显著提高;③战略柔性对顾客参与与两类创新间关系起正向调节作用,即当战略柔性高时,顾客参与对开发创新和探索创新的影响更大。

  • 作者

    张新国  陈漫 

  • 作者单位

    中南财经政法大学 工商管理学院,湖北 武汉,430073

  • 刊期

    2014年12期 ISTIC PKU CSSCI

  • 关键词

    顾客参与  开发创新  探索创新  产品创新  战略柔性 

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