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我国危机事件下从众意向模型——基于FISHBEIN合理行为模型的修正研究
  • 摘要

    在合理行为模型的基础上建立我国的危机事件从众行为意向模型,并应用该模型对2类典型危机事件下的从众行为进行问卷调查和实证分析.在合理行为模型的基础上添加了信息性社会影响因变量,并根据已有研究在变量之间增加了新的联系.以未知性的流感病毒传播和水灾捐助为例,通过实证研究对模型进行了修正,使其具有很好的解释能力.实证结果表明,危机事件下自我救助性从众行为中信息性社会影响将占据主导作用,而在助他性从众行为中规范性社会影响占据主导作用,在2种不同的从众行为中,信息性社会影响与规范性社会影响的作用方式也表现迥异.

  • 作者

    李峰  沈惠璋  张聪  LI Feng  SHEN Huizhang  ZHANG Cong 

  • 作者单位

    江南大学商学院;上海交通大学安泰经济与管理学院/上海交通大学安泰经济与管理学院

  • 刊期

    2012年3期 CSSCI

  • 关键词

    合理行为模型  规范性社会影响  信息性社会影响  从众意向 

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