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质量与价格竞争供应链的均衡与协调策略研究
  • 摘要

    研究了一个两条竞争的二层供应链模型,每个制造商通过各自的分销商向顾客提供产品.供应链在产品质量和价格两个方面进行竞争.文中首先分析了三种情景中供应链竞争的均衡解:无协调情景、混合情景(仅有一条供应链采用协调策略)和协调情景.通过分析发现协调策略对于每条供应链都是一个占优策略,并且质量成本优势越大供应链在采用协调策略后的收益越大.但当两条供应链同时采用协调策略后,所有供应链的利润有可能均小于无协调情景中的利润,即可能出现囚徒困境现象.供应链协调加剧了市场竞争,使产品平均质量提高和市场中顾客总量增加.供应链协调总是使顾客受益.

  • 作者

    鲁其辉  朱道立  LU Qi-hui  ZHU Dao-li 

  • 作者单位

    浙江大学管理学院管理科学与工程系,杭州,310058;复旦大学管理学院,上海,200433/复旦大学管理学院,上海,200433

  • 刊期

    2009年3期 ISTIC PKU CSSCI

  • 关键词

    供应链管理  协调  一体化  质量竞争  价格竞争 

参考文献
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